Using a generic stock logo may be a cheap branding option but what is it really costing your business?
Starting a business is expensive so you may be tempted to save money on branding by using a generic stock logo. Here are a few reasons why should carefully consider that choice and instead, look to create a unique custom-designed logo.
Everything starts to look the same
Advertising is saturated with stock images and with the rise of accessible software using templates, everything starts to look generic and familiar.
The same can be said about stock logos, deliberately designed to be generic to suit a large market. They can keep their prices low by selling the same design to multiple buyers and designing in a way it could suit any number of industries. By using one of these generic stock logos, you run the risk of your brand being overlooked and not standing out in a very competitive market.
Copyright
Buying a cheap generic stock logo does not give you copyright over the artwork. Logos built with ‘stock art’ cannot be registered for a trademark. Creating a custom-designed logo through Stream Design means you retain the rights to all intellectual property – your logo is unique, so you have the option to register it as a trademark.
Hidden costs
Yes, a generic stock logo is cheap, with no big time or money outlay. But you get what you pay for. One version of your logo is not always going to cover your branding needs. Different configurations, file types and colour combinations are required to create a consistent and professional-looking brand across all advertising platforms. Consequently, you will need to outlay more money to create these additional versions of your logo.
Some stock agencies do offer intellectual property rights – BUT, this comes at an additional and quite hefty cost, which then negates the monetary advantage of buying a generic stock logo.
Unique custom-designed logos
If you want to stand out from the crowd, it’s important not to compromise on creating a unique vision for your brand. Working closely with a graphic designer that you trust, who can translate your business vision into a unique logo is an important step in the branding process. The Stream Design team have the knowledge and award-winning experience to guide you through every step of your branding journey.
Firstly, we speak with you and learn about your customer base. Furthermore, a discussion around your unique positioning service relevant to your industry, will greatly influence our creative process. After careful consideration we provide you with ideas and creative direction and commence work on designing multiple logo concepts for your feedback. We work closely with you to create a unique brand for your business. We guarantee to provide you with a complete set of file formats, and you retain the copyright for your custom-designed logo.
For more information on branding and logo creation contact the Stream team.
You can view examples of our unique logo designs from our portfolio page.
View our branding options and prices here
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