Yes we can. It's important to think of a name that gives potential customers a good idea of what it is that you do. Whether you use your own name, e.g. "John Smith Plumbing", or choose something catchy and creative like "Plunge Café".
Remember that it's important your customers can find you through your chosen advertising channels. For John's plumbing business – if he chose to omit the word "plumbing" and name it "John Smith Enterprises" for example, he could potentially miss out on a lot of business by people only searching the world "plumbing" in their local area.
Research and support
We start by researching your competition and checking that the business name chosen doesn't have a legal conflict with another business. IP Australia's "ATMOSS" is where you can register your business name and logo design, to protect it within the copyright laws of Australia and overseas.
Businesses are registered into different 'class' categories – for example, if you are wishing to open a café, you would search in amongst other businesses in the 'goods and services' industry.
You will also need to register your business name with your local State/Territory government – searching the Australian Government's ABN lookup website is a great place to start, to see if your business name is available.
If you are planning on becoming "Pty Ltd" and acquiring an Australian Company Number (ACN), you should speak to your accountant who can facilitate the process for you.