Is your brochure or flyer a keepsake, or something short lived? The design, content and choice of paper will all reflect these questions.
Printed materials
Putting ourselves in the shoes of your customers is a good starting point. What information will they need to know? And what questions will they be asking next? If we follow a logical train of thought to communicate your business products and/or services, understanding what your customers need to know, and providing them with a way to either purchase your product or book your professional services, this will translate to sales for you.
Design is the intermediary between information and understanding.
The amount of information is an important consideration. Consider a brochure or pamphlet as a mini poster – it can be confusing to tell your customers ‘everything at once’, as becomes an information overload. An integrated approach is also important to strengthen your brand with a consistent look-and-feel. Consistent typefaces, colours, and photographic styling is a great way to present your business with the professionalism it deserves.
“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs
What message do you wish to convey? There is an expression I’ve always loved, which is to “sell the sizzle, and not the sausage”. By this, I mean that we should communicate the benefits of your product/service, rather than all of the features straight up. Products and services are important pieces of information, but they’re not necessary the first questions a customer will ask. By communicating the benefits to your customers, that is what good things will happen to them when they purchase or consume your product? Is it a food product that is healthy and beneficial for them? Is it a service that will make their life easier? This is the ‘sizzle’ that I’m talking about. If they like the sound of the sizzle, then they’ll probably want to know more about the sausage, and this becomes the right time to talk about all your product’s features or services on offer.
View some of our recent case studies which include print design
- Unicot Aesthetics
- Grosvenor Performance GroupMay 29, 2024Grosvenor Performance Group
- Western WildsNovember 14, 2023Western Wilds
- Ability Hearing and BalanceFebruary 23, 2022Ability Hearing and Balance
- Louise Bernardi
- Scout Cycling
- Kelpomix TasmaniaJanuary 14, 2021Kelpomix Tasmania
- Sustainable Population AustraliaDecember 15, 2020Sustainable Population Australia
- Face by Dr AlexJuly 28, 2020Face by Dr Alex
- Cann LegalApril 5, 2020Cann Legal
- New Horizons TasmaniaSeptember 30, 2019New Horizons Tasmania
- Own-a-Home TasmaniaMay 21, 2019Own-a-Home Tasmania
- AIMACMay 17, 2019AIMAC
- Coast to Coast School SuppliesMay 11, 2019Coast to Coast School Supplies
- Synapse Medical ServicesMay 11, 2019Synapse Medical Services
- Ian Frame Eye CareMay 7, 2019Ian Frame Eye Care
- Rhuby InnovationsApril 11, 2019Rhuby Innovations
- Pooseum
- Par Avion
- Jenard Training
- Experience Tasmania + Gray Line
- Adventure Bay Retreat
- Cherry Hill CoolstoresMarch 6, 2019Cherry Hill Coolstores
- PromotasJanuary 17, 2019Promotas
- Judi Rhodes and Graeme Singleton
- Retro RhinoNovember 17, 2018Retro Rhino
- Australian Pharmacy CouncilNovember 16, 2018Australian Pharmacy Council
- Devonfield EnterprisesNovember 6, 2018Devonfield Enterprises
- Heath Holden PhotographyOctober 7, 2018Heath Holden Photography
- After Glow on Liverpool
- Flowers on GilbertSeptember 17, 2018Flowers on Gilbert
- LP EditingJuly 17, 2018LP Editing
- Leven Equine Veterinarian ServicesJuly 16, 2018Leven Equine Veterinarian Services
- BlokkerJuly 4, 2018Blokker
- Tas Live Abalone
- Elements of ThymeApril 16, 2018Elements of Thyme
- Cradle Country AdventuresMarch 6, 2018Cradle Country Adventures
- The Colour RoomMarch 6, 2018The Colour Room
- Shearwater Hair StudioFebruary 16, 2018Shearwater Hair Studio
- Love Your Guts CoDecember 10, 2017Love Your Guts Co
- Sidecar ToursNovember 17, 2017Sidecar Tours
- Feast + Fossick
- Warbird Aviation Services
- Tassie Smiles DentalNovember 11, 2017Tassie Smiles Dental
- Fragile XOctober 16, 2017Fragile X
- Le Grew DesignAugust 9, 2017Le Grew Design
- Concept Psychology ServicesJuly 16, 2017Concept Psychology Services
- Mr MassageJuly 10, 2017Mr Massage
- Lotus WatersJuly 10, 2017Lotus Waters
- Lester FranksJuly 9, 2017Lester Franks
- The Green Room Salad BarsJuly 6, 2017The Green Room Salad Bars
- Central Roofing Supplies
- Bruny Island Quarantine StationJuly 4, 2017Bruny Island Quarantine Station
- TasTAFEMarch 11, 2017TasTAFE
- Parry WeddingDecember 11, 2016Parry Wedding
- Raadas Property
- Synectic GroupJune 11, 2016Synectic Group
- MJ Miller ElectricalFebruary 11, 2016MJ Miller Electrical
- Your Market Place
- Lifestyle Images
- LINI Home
- Moving Mind MountainsOctober 10, 2013Moving Mind Mountains
- The Riverside VetAugust 5, 2013The Riverside Vet
- State Revenue Office
- Hobart Bushwalking Club
- Liverpool Eye SurgeryMarch 16, 2012Liverpool Eye Surgery