print and paper


target audience, size and designs
Is your brochure or flyer a keepsake, or something short lived? The design, content and choice of paper will all reflect these questions.
Printed materials

Putting ourselves in the shoes of your customers is a good starting point. What information will they need to know? And what questions will they be asking next? If we follow a logical train of thought to communicate your business products and/or services, understanding what your customers need to know, and providing them with a way to either purchase your product or book your professional services, this will translate to sales for you.

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Design is the intermediary between information and understanding.
- Hans Hoffman

The amount of information is an important consideration. Consider a brochure or pamphlet as a mini poster – it can be confusing to tell your customers ‘everything at once’, as becomes an information overload. An integrated approach is also important to strengthen your brand with a consistent look-and-feel. Consistent typefaces, colours, and photographic styling is a great way to present your business with the professionalism it deserves.

good design
“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs

What message do you wish to convey? There is an expression I’ve always loved, which is to “sell the sizzle, and not the sausage”. By this, I mean that we should communicate the benefits of your product/service, rather than all of the features straight up. Products and services are important pieces of information, but they’re not necessary the first questions a customer will ask. By communicating the benefits to your customers, that is what good things will happen to them when they purchase or consume your product? Is it a food product that is healthy and beneficial for them? Is it a service that will make their life easier? This is the ‘sizzle’ that I’m talking about. If they like the sound of the sizzle, then they’ll probably want to know more about the sausage, and this becomes the right time to talk about all your product’s features or services on offer.

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Our work
View some of our recent case studies which include print design
Good design is obvious. Great design is transparent.
Joe Sparano